Martin Storme

Ghent · Belgium ·

I am an Assistant Professor at IESEG School of Management, with a focus on negotiation and research methods. My research is on the dispositional and situational factors that contribute to adaptive behaviors. I also have a passion for applying advanced statistical techniques to the analysis of behaviors. You can contact me here.



I conduct empirical research in the field of creativity psychology and organizational behavior. My research currently involves several axes:

Conflict, feedback, and complaint handling. I investigate the adaptive use of negative emotion expression when responding to negative feedback from managers and customer complaints. I am also interested in the positive effect of conflict on creative performance in work contexts that are characterized by high value diversity. Our existing work is promising and suggests some useful applications in organizational settings.

Determinants of work-related behaviors. I am increasingly interested in applying psychological theories and methods to investigating the dispositional and situational determinants of work-related behaviors, such as career decision making and work-related creative behaviors.

Psychology of judgment. I investigate the determinants of creativity and aesthetic judgments in order to provide methodological recommendations on how to assess creativity. This research line has now found applications in organizations with which I currently develop assessment tools for advertisement prototyping. I also investigate the determinants of visual aesthetic sensitivity, which is the ability to detect harmony in images. Finally, I work on applying the theory of the hedonic marking of processing fluency to consumer behaviors, in order to understand purchase behaviors.

Determinants of creative behaviors. I investigate how cultural factors affect the creative potential of individuals. I focus for example on the effects of bilingualism and language switching, value diversity, national differences, and multicultural experiences on individual creativity.

Psychometrics and statistics. I have strong statistical skills which I continue to develop. I use advanced statistical tools such as multilevel modeling, non-linear modeling, structural equation modeling, meta analytic modeling, item response modeling, etc. But also combinations of these tools (e.g., meta analytic structural equation modeling, multilevel non-linear modeling, etc.). I also have expertise in psychometrics that I apply to various topics. For example, validating creativity tasks in management or investigating the effect of cultural differences on performance in creativity tasks and various instructions on performance in creativity tasks. I also work on validating assessment tools in various domains such as personality, aesthetic sensitivity, or overexcitability.


Review of scientific evidence

A systematic review of the literature on the problem that the organization is facing can provide the decision makers with valuable insights. Whether it is to understand the cause of a problem or to design new organizational policies, I provide organizations with meta-analytic literature reviews on the problems they are facing.

Organizational diagnosis

A thorough analysis of the available data in an organization (e.g., absenteeism, performance, satisfaction, etc.) can provide the decision makers with tailored insights on the problems they face and on the efficiency of their organizational policies. In addition, surveys can be conducted to focus on factors that could help understand the specificity of a situation. As a consultant, I help organizations build indicators and gain insights through tailored surveys and the analysis of available data.

Advice in policy implementations

On the basis of reviews and diagnosis, I advise organizations on how to implement efficient evidence based policies in human resources management and marketing.


I have experience at IESEG School of Management, Paris Descartes University, and Pantheon Sorbonne University in teaching:

Research methods and statistics

  • Experimental and survey methods
  • Generalized Linear Modeling
  • Factor analysis and Structural Equation Modeling


  • Evidence-based management
  • Human resources management
  • Psychology and management
  • Business analytics
  • Cross-cultural negotiation


  • Individual differences psychology
  • Creativity psychology
  • Psychometrics